Rob started his career with the international advertising agency TBWA\ before joining a breakaway strategic consultancy. In 2008 he became a co-founder of Squad, a brand-building firm that specialises in position, where he is Strategy Partner. Rob’s helped many leading brands orientate around strong positions, and has worked for clients including: Asda, Brother, Environment Agency, Eurocamp, Hansgrohe, Henkel, Information Commissioner’s Office, JW Lees, Royal Mail, Schwans, Sage, Tebay Services and Umbro.

His topics include:

• The origins and history of positioning
• Why a position is so critical to modern organisations and brands
• How to unearth potent positions
• The best ways to define and articulate a position
• The importance of uniting strategy and creativity
• How best to implement a position in the modern world
• The stories behind Squad’s work on leading brands