Jeff Coghlan is the founder, owner and CTO of Matmi and acts as the creative force and digital visionary behind the award-winning agency. Over the past 14 years, he has worked for a variety of clients across multiple sectors advising them on digital strategy, gamification, and branded entertainment.
As a digital strategist, his opinions (not always mainstream!) have been sought by clients and major advertising agencies. He is an internationally known keynote speaker and has delivered talks at a variety of events across the world including Casual Connect, Develop, Digital Swot, TIGA, TEDx, SASCon, GSummit, AR Conference, ICE Gaming, IAB, Digital Picnic, Launch Conference, Travolution, Festival of Games, and at Parliament.
His work has seen him help catapult Lily Allen to the top of the charts, teach millions of kids to brush their teeth, and vastly increased donations for leading charities like Comic Relief and Cancer Research. He has helped to increase brand awareness and sales for many of the world’s leading brands and his work with Matmi combined with his industry reputation has led to his appointment on the board of Creative England.
Recently he has been working within the travel and leisure industry and advised and implemented gamification and technology solutions for major theme parks and airlines.
As an industry veteran, his knowledge is sought by many leading technology firms including Microsoft, Sony PlayStation, Dell, SEGA, and iTagged.With the team at Matmi, he has produced and directed award-winning campaigns for many amazing clients including The Gorillaz, United Airlines, Alton Towers, Comic Relief, ASDA, and Vimto. Awards won include the Webbys, Big Chip, Fresh, Dadi, Cannes Lions, and BT Music.
The uptake of mobile devices, along with the groundbreaking technology involved in IPTV, Augmented Reality, Google Glass, and iOptiks, suggests that we are heading towards really exciting times within the digital industry and Jeff is looking forward to seeing the next stage in its evolution: pioneering new ways to integrate these incredible technologies for brands and audiences to enjoy.
He is looking forward to the next level of digital in which it merges seamlessly with the physical world to interact with emotion and motion and thus help humanise the technology.
